If you don’t tell anyone about your ideas, they will never know. If they don’t know, how can you sell? We often sit with ideas that crop up in our minds …and then? Then we push it aside because we think “it will never work”. We never write it down or play with it.
Why don’t we write down our ideas?
We feel that the idea is not good enough. For who? Yourself, clients. Often as we grow up we come to believe (through family and work colleagues, and sometimes friends) that things have to be in a certain way and that our ideas won’t work. So we pack it in even though we haven’t even tried it. The formal process of writing down an idea, I suppose is admitting that I have had an idea that I doubt. “What’s the use”, you say. “Nothing will come of it anyway”. But what would happen if you wrote down all your ideas?
How does one play with an idea?
First, you touch it. You welcome it into your mind. Probably in a way you would sneak your dog a piece of meat from the table (especially when you are not supposed to). It is exciting because nobody knows, only you and your dog. Your dog appreciates the attention. You enjoy pleasing your dog.
Secondly, let it sit comfortably in your mind, like sitting in your most comfortable chair with the sun warming your back.
Thirdly, open your mind to the possibility…of anything. Don’t judge any idea, criticise or analyse.
Now, laugh at the interesting twists and turns your idea makes. Feel the energy and lightness moving through you.
Then, write it down. Experiment with it. Try it out. Give yourself permission to learn. Give yourself permission to fail. Give yourself permission to succeed. Let the secret of your idea out of the dungeon or basement into the sunshine! Let it breathe oxygen and then see how your idea can soar!